Cisco Live Amsterdam 2026 is almost here and as always I look forward to welcoming customers and partners from across the region and around the world to our EMEA flagship event. Cisco Live is always an important moment, and this year Cisco Customer Experience (CX) is scheduled to have an extremely strong presence. We are focused on working with our partners to help customers turn technology into measurable business results through services, automation and artificial intelligence.
Why Cisco Live Matters
Cisco Live is more than just a conference. It’s where customers, partners, engineers, and leaders come together to share ideas, learn from each other, and explore what’s next. For me, the most valuable part of Cisco Live is the opportunity to network — to hear what’s working, understand where problems persist, and collaborate on how we can continue to deliver value.
And let’s not forget that Cisco Live is a lot of fun! Bringing together the best and brightest minds from across our industry is both exciting and humbling. Working with you all to help shape the future is truly something very special and I get to participate in many activities with many of you during the week. Let’s take a look at some of the incredible activations our team has planned for 2026 in Amsterdam.
CX Sessions throughout the week
Cisco Customer Experience has a comprehensive series of sessions as part of Cisco Live Amsterdam 2026 Center stageproduct or strategy overview (PSO) session, Customer Success Theater, Technical Solutions Clinic (TSC) Theatre.and Flash talks.
Additionally, I will be joined by Jeet Patel, President and Chief Product Officer, Cisco; Gordon Thomson, President, EMEA, Cisco; and Ralf Huebenthal, global director of IT platforms, Nestle in the Keywords “What’s next, starts now!” on Tuesday, February 10. If you want to join me, you can add this session to your schedule now.
This year’s CX sessions focus on the areas I hear from customers the most, including:
- Support and operations using artificial intelligence with Cisco IQ
- Resilient data center infrastructure ready for artificial intelligence
- Automation, AIOps and Services as Code
- Sovereign critical infrastructure for highly regulated environments
- Digital resilience, observability and security
I’m especially excited about ours Center stage seatingincluding:
- Your AI superpower: Experience Cisco IQ, the next evolution of services
- Better leadership with artificial intelligence: Turn statistics into action
You’ll also hear directly from customers, including how organizations such as Intesa Sanpaolo and AIDA cruises modernize complex environments and accelerate results with Cisco CX.
Please explore Cisco Live Session Catalog and create an agenda that reflects your priorities. In fact, I can make it easy for you to sign up for our Center Stage, PSO, and Customer Success Stories sessions today with this search link. If you are going to Amsterdam next week, add these sessions and join us for a great discussion. .
Explore CX at the Cisco Showcase and World of Solutions
Cisco Customer Experience will have a simply amazing presence in the The Cisco show and across A world of solutionswhich offers many opportunities to join our teams and experience CX solutions first hand.
You can explore more in our demos at:
- Digital resilience
- AI-ready data centers
- The workplace of the future
- Secure global connection
We have team members available to guide you through all of these at Solutions World.
Cisco IQ in action
Cisco IQ is the main focus of our CX presence this year. During sessions and demos, we’ll show how Cisco IQ enables smarter support, faster insights, and more efficient operations—helping customers move from reactive approaches to more proactive and predictive models.
If you are attending Cisco Live Amsterdam, be sure to stop by the Cisco Customer Experience area at The Cisco show explore Cisco IQ through a demo and see how AI-powered unified services and support can help your organization run more efficiently.
Technical Solutions Clinics (TSC) area on site
Take advantage of the unique opportunity to meet with more than 50 technical experts in our technical solution clinics and expertly led technical sessions focused on problem solving, automation and support with artificial intelligence. Our Cisco customer experience Technical Assistance Center (TAC) experts will be available to help you answer questions and solve your IT problems. For many customers and partners, these conversations are among the most valuable of the week – practical, technical and directly applicable in the real world.
CX activation and lottery
In addition to the sessions and demos, Cisco Customer Experience will host several on-site activations designed to make your Cisco Live experience engaging and rewarding.
CX Big Wave lottery
As you explore CX demos and attend sessions, you can enter our sweepstakes for a chance to win prizes.- Catch the wave with Cisco Customer Experience
Visit the CX Connections Lounge and ride our virtual surfboard. Share your surfing photo on social media for another entry into the CX Big Wave Sweepstakes.
Don’t forget to download Cisco Events application to stay in the loop and participate in CX activities during the event.
Celebrating customer success and community
One of the highlights of Cisco Live is the opportunity to celebrate Cisco customers. Throughout the week, we will recognize customer successes Customer Hero Awardscustomer success meetings and community discussions that reflect the diversity of our customers and the teams that support them. Don’t miss the customer awards ceremony on Monday 9 February at 16:00 CET. Add it to your schedule today and see you there!
I look forward to seeing you in Amsterdam
Cisco Live Amsterdam 2026 will be a full week of learning, collaborating and connecting. I look forward to meeting many of you at the sessions, in the Connections Lounge and throughout the solution world.
See you in Amsterdam.